The Founders Circle isn't about points and perks—it’s about developing products that actually work through your feedback and collaborative innovation.
The Founders Circle is a community where your feedback directly shapes product development. We don't follow trends or make marketing-driven decisions—we listen to real customer concerns and develop evidence-based solutions with clinically supported ingredients.
This community is intentionally engaged. We want members who genuinely care about building better skincare through science and transparency.
Science over marketing. Always.
Your feedback becomes our formulations.
We analyze your input alongside thousands of reviews from existing products to identify what's missing in the market. This is our R.E.A.L. Method:
Your voice isn't background noise. It's the foundation.
Join at $24.99, then progress through tiers based on lifetime spending. Each tier unlocks better rewards and more influence.
That's it. No subscriptions. No fees. No marketing gimmicks.
No. There are zero fees. You just need to purchase a product to be eligible. You earn tier status through lifetime spending, not monthly subscriptions.
Automatically based on your tier percentage. They apply at checkout to reduce your total. No point conversions, no redemption tricks—just straightforward savings.
Your invitation doesn't expire. Apply anytime after your first purchase. You can also keep shopping and earn credits automatically even without dashboard access.
If you join but don't engage for 3+ months, we'll reach out. If still inactive, you'll lose dashboard access but can reapply anytime. You keep earning credits regardless.
We collect all feedback, analyze patterns, and use it in our R.E.A.L. Method research. Recent example: 73% of members requested a hydrating serum over an exfoliating toner, so we're developing the serum first.
You can. Founders Circle is completely optional. You'll still get great skincare without joining. You'll earn credits automatically on purchases—no need for dashboard access.
Once you reach a tier, your lifetime spending never resets. Your tier is permanent based on your total lifetime purchases with us.
Review — Collect feedback from our community.
Evaluate — Identify the most pressing skincare concerns.
Analyze — Work with chemists to develop evidence-based solutions.
Launch — Create transparent products with clinically supported ingredients.
Ready to Build Better Skincare?
Purchase any product to receive your Founders Circle invitation and start earning credits immediately.
Shop Nurava & Join Founders Circle
