Science Over Marketing
Born from analyzing 3,000+ customer reviews, refined by PhD-level cosmetic chemistry, and continuously improved through your feedback. This is skincare with integrity.
The Problem We're Solving
Three Recurring Complaints From Our Review Analysis.
How A Summer Job Exposed An Industry Pattern
How my summer job at a cosmeceutical company revealed what I saw as the industry's biggest issue
Summer 2023. I was working at a cosmeceutical company that claimed to specialize in sensitive skin, watching millions flow in monthly while reading ingredient lists during lunch breaks.
What I found: "Products marketed as "gentle" contained sulfates, synthetic fragrances, and aggressive surfactants. Customer reviews complained about irritation and dryness, yet formulations stayed the same while marketing budgets increased."
The realization: The product wasn't the success. The marketing was. So I spent 18 months finding a PhD chemist willing to formulate based on customer complaints instead of profit margins.
Get to Know Nurava
Founded on the belief that customer complaints and clinical research should guide formulation - not marketing trends.
Founded
2023
Started from a summer job observation
Approach
Evidence + Feedback
Published research meets real customer complaints
Current Product
Amino Acid Cleanser
Formulated based on recurring review analysis
Mission
Customer-Driven
Your feedback influences our formulations
The Gentle Cleanser
18 months of development. 1,200+ reviews analyzed. One perfect formula. More products coming soon.
Key Ingredients
Published research shows 55% less irritation than traditional sulfates while maintaining effective cleansing
Gentle yet effective cleansingResearch shows ceramides help minimize moisture loss by supporting skin barrier structure.
Stronger skin barrierLightweight hydration that penetrates deeper than regular hyaluronic acid (according to research studies)
Hydration without heavinessClinical studies support D-panthenol's role in improving skin health by enhancing the skin barrier, increasing hydration, and promoting healing after procedures or irritation.
Calms sensitive skinWhat Makes It Special
- Fragrance-free and sulfate-free formula
- pH-balanced to match your skin's natural barrier
- Suitable for all skin types, including sensitive
Meet Our Lead Scientist
After 15 years formulating for major brands, Dr. Dominika Andrys was frustrated watching companies avoid better ingredients due to cost, even when research showed clearer benefits.
Dr. Dominika Andrys
PhD Cosmetic Chemistry & Plant Biotechnology • 15+ Years Experience
"Dominika Andrys is a Cosmetic Chemist and Biotechnologist with a PhD in Cosmetic Chemistry and Plant Biotechnology. With over a decade of experience advancing natural and sustainable cosmetics, she’s long recognized that amino acid surfactants are superior, studies show 55% less irritation than sulfates but most brands avoid them due to higher cost."
How We Build Products
We don't guess what you need we analyze what customers say they hate, then formulate solutions backed by published research.
Collect Real Feedback
We analyze thousands of customer reviews to identify common skin concerns and product failures.
Scientific Research
Dr. Dominika researches ingredients and formulations that address these specific concerns.
Formula Development
We create and test formulations, taking 10+ months to perfect each product.
Continuous Improvement
Your feedback helps us enhance and shape our next formulas. Every review matters.
Transparency Over Marketing Hype
At Nurava, we believe in honest communication about what skincare can and cannot do. No marketing fluff - just science-backed transparency.
Our Research Laboratory
Where clinical research meets real-world customer feedback to create better formulations.
Real Talk About Safety
No product can be 100% universally 'safe' or perfectly effective for every single person - it's scientifically impossible. However, through careful ingredient selection based on available research, we've formulated to minimize common concerns.
What 'Gentle' Really Means
When brands label products as "gentle," there's often a disconnect between marketing claims and the science behind the formulation. Many products contain sulfates, harsh preservatives, drying alcohols, and synthetic fragrances, which can compromise the skin's natural barrier. These patterns appear across products for all skin types, highlighting the gap between claims and ingredients.
Our Transparency Approach
Every ingredient in our products is backed by published research supporting skin compatibility. Our amino acid surfactants, for example, have multiple peer-reviewed studies showing superior mildness compared to sulfates. This first product is just the beginning we're building a complete line and continuously improving formulations based on your feedback, using the same science-first approach.
Join the Movement
This isn't a subscription. It's a commitment to better skincare. Purchase our product to show you're committed to the movement and unlock exclusive benefits.
Tiered Cashback Rewards
Earn store credits on every purchase, higher tiers unlock better rates
Exclusive Discounts
Members-only pricing and special offers based on your tier
Formula Feedback Program
Your product reviews and suggestions directly influence our R&D
How It Works
Purchase Our Cleanser
Show your commitment to better skincare
Automatic VIP Access
No additional fees or subscriptions
Shape Our Future
Your feedback guides our next formulas